Moolenaar GroupSince 1850
About Moolenaar Group

Uniting long heritage with a disciplined investment approach.

Since 1850 the Moolenaar name has grown from Dutch floriculture into an international investment and business-development group, combining more than 170 years of trading experience with a clear, long-term view of value.

Our story

From Dutch floriculture to global markets.

Founded in 1850, Moolenaar began in the flower fields of the Netherlands and steadily expanded into international trade, logistics and strategic investment. That heritage, privately held and independently run, still shapes how we work today.

Based in the Netherlands, the gateway to Europe, we operate across many industries and markets. Our team of experienced experts selects the right companies and strengthens their growth strategy, backed by a network of more than 150 offices worldwide.

Est. 1850 Privately held The Netherlands 150+ offices
W. Moolenaar & Zonen N.V., Sassenheim
1850Rooted in heritage
Ing. C. Moolenaar MBA, director of Moolenaar Group
Leadership

Ing. C. Moolenaar MBA

Director, Moolenaar Group

The current generation at the helm. Ing. C. Moolenaar MBA has digitalised the group, modernising its operations and systems while broadening the business into strategic investment and international business development, building on more than 170 years of Moolenaar heritage.

Our heritage

Generations of Moolenaar.

Three generations have carried the Moolenaar name forward, each opening a new chapter for the company.

Today

Ing. C. Moolenaar MBA

Digitalisation

Digitalised the group and expanded it into strategic investment and international business development.

1950s

Cornelis Moolenaar

Internationalisation

Took the company international, exporting Dutch floricultural products worldwide, including by air freight with KLM.

1850

Willem Moolenaar

Founder

Founded the company in Sassenheim, in the heart of the Dutch bulb region.

Our approach

How we partner with the companies we back.

We invest with patience and conviction. Rather than chasing quick transactions, we align with a company's long-term strategy and help it grow, preserving what makes it valuable while opening new markets.

Invest in vision

Patient, strategic capital for companies ready to scale, with the network to accelerate their entry into new markets.

Preserve legacy

We honour the people, products and reputation owners spent decades building, keeping their vision intact through change.

Expand globally

A worldwide agency network and deep sector expertise open doors across continents and supply chains.

What guides us

Values that endure.

The principles that have carried the Moolenaar name through more than a century and a half of change.

Patience

  • Long-term ownership
  • Considered decisions
  • Sustainable growth

Integrity

  • Respect for legacy
  • Straightforward dealing
  • Care for people

Ambition

  • Global perspective
  • Operational excellence
  • New markets & ideas

Discover the companies we've grown.

Our track record spans logistics, horticulture, commodities, technology and life science across three decades.

View our track record →